Maximize your Economic Value


Optimize your pricing


Understand your fanbase


Capitalize upon your
business opportunities

Full service

SportsEconomics is a full service marketing research and economic consulting firm. Industry-leading Economist oversees all analysis.

Qualitative and quantitative

We offer qualitative and quantitative  capabilities with advanced statistical expertise. Our Depth of Experience includes over 150 sports-related engagements.

Defensible Results

The results we provide have been verified by independent researchers, as well as in litigation matters.

Financial Management in the Sports industry

The new sport finance book, co-written by SportsEconomics president Daniel A. Rascher is the only book that truly adresses financial management in sport.

  • It begins by covering finance basics and the tools and techniques of financial quantification, using relevant sport examples.
  • It then goes beyond the basics to show how financial management works in the industry—how decisions are made to ensure wealth maximization.
  • Discussions include time value of money, capital budgeting, facility financing, economic impact, and risk and return.
  • The final part of the book focuses on sport finance in three sectors of the industry—parks and recreation, collegiate athletics, and professional sport—providing in-depth analysis of financial management within each sector.

Major Practice Areas

Economic Impact

  • Impact Assessment
  • Comparative Impacts of Events
  • Comparative Impacts of Locations
  • Forecasts
  • Feasibility Studies
  • Demand Analysis


  • Variable/ Dynamic Pricing
  • Price optimization
  • Luxury suite pricing
  • Bundled pricing
  • Multi-tiered pricing


  • Sponsorship valuation
  • Brand equity tracking
  • Naming Rights Analysis
  • Sponsorship and Endorsement Analysis


  • Financial valuation of a team
  • Financial valuation of facilities
  • Financial valuation of a league
  • Intellectual Property valuation
  • Sponsorship valuation

Market Assessment

  • Facility Amenities
  • Attitude & Usage
  • Occasion-based research & analysis
  • Loyalty Program Development
  • Marketing strategy development

Litigation Support

  • Damages Analysis
  • Liability Assessment
  • Antitrust Economics
  • Breach of Contract
  • Financial Valuation
  • Intellectual Property Economics

About us

SportsEconomics is a professional services firm that provides a broad range of consulting services to the sports business and entertainment communities.

In the past decade, SportsEconomics has provided economic, financial, and marketing research analysis to clients in a wide variety of fields associated with sports. SportsEconomics is based in the San Francisco Bay Area, but serves clients throughout the United States and the world.

Our mission is to meet and exceed the needs and expectations of our Clients while operating with the highest level of integrity.

SportsEconomics is considered an industry leader in economic analysis and quantitative marketing research, delivering comprehensive and specialized solutions for a myriad of clients involved in the sports and entertainment industries.

  • Full service

    Full service marketing research and economic consulting firm

  • Qualitative and quantitative

    Qualitative and quantitative capabilities with advanced statistical expertise

  • Industry–leading Economist

    Industry–leading Economist oversees all analysis.

  • Defensible Results

    Defensible Results that have been verified by independent researchers, as well as in litigation matters.

  • Depth of Experience

    Depth of Experience that includes over 150 sports-related engagements.

We are able to provide a broad range of services to address the needs of our public sector and private sector clients.



Sports-Related Engagements



People Surveyed



Satisfied Customers

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