This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis, problem identification, decision making, and solution development.
Cases in Sport Marketing
by Mark A. McDonald, George R. Milne, 1998.
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Keeping Score: An Inside Look at Sports Marketing
by David Carter, 1996.
 Big business knows how to play the sports marketing game expertly. Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing. Keeping Score will show you how to: Create the link between sponsor and event, customer and product, increase product or company awareness, distinguish a product or service from the competition, enhance your firm's community profile, and access merchandising opportunities.
Sport Marketing
by Bernard James Mullin, Stephen Hardy, William Anthony Sutton 1999.
A textbook for those studying how to sell some segment of the sport industry, including sport and recreational facilities as well as professional and amateur sporting events. This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
Sports Marketing: A Strategic Perspective
by Matthew D. Shank, 1998.
 This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective by a professor of business it illustrates the application of marketing principles and processes to the sports industry.
Sport Marketing: Managing the Exchange Process
by George R. Milne, Mark A. McDonald, 1998.
 Sport Marketing: Managing the Exchange Process presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context.
Strategic Sport Marketing
by David Shilbury, et al, 1999.
 Strategic Sport Marketing is a comprehensive and original text for sport management students and lecturers, as well as practicing sport administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model which recognizes the diverse markets for sport-participants, sponsors, spectators at the event and lounge-room fans. Along with that model, Strategic Sport Marketing uses case studies and 'sportviews', selected from an international array of sport and media, to illustrate the unique features of sport marketing principles and practice. Incorporating the themes of service provision and marketing strategy, it explores: the sport consumer, sport market research, promotional strategies, sponsorship, public relations and publicity, sport facilities, market research, pricing strategies, advertising and television, and the role of the sport marketer. With generous examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally.
The Ultimate Guide to Sports Marketing
by Stedman Graham, et al, 1995.
 Reviews the sport event management field, for students and professionals. Presents strategies for managing event logistics including facilities, transportation, and ticketing, and covers negotiations , marketing, celebrity athletes, funding, and how to enter the field. Appendices offer sample agreement forms, and list career opportunities and job titles, management and marketing organizations, and rules for establishing protocol at a sporting event.
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