While thousands of companies and start-ups develop new products to market, many are unaware of who their market actually is.  As such, they incorrectly utilize their product development model as the road map for building their company and business plan.  Issues surrounding the product need to be defined: what is the product or service concept? What research is needed to ensure the product can be built cost-effectively and with the desired features? What are the product’s differentiating features and benefits?  Who are the customers and where will they be found? What price will they pay for the product?  How will the product ultimately reach the customer and through what distribution channel?

SportsEconomics has undertaken qualitative and quantitative business research projects for dozens of clients in sports. Our expertise in sports business research, and experience in working with seed-stage companies to large professional leagues has imbued us with the ability to analyze the products and services being positioned towards the sports industry.  Accordingly, we have developed and evaluated an abundance of business plans for companies seeking to improve their positioning, their business models, or in search of funding.

Click here to link to our case study: Business Plan Evaluation and Development