Many organizations overlook the importance of target marketing when setting their marketing strategies. The purpose for segmenting a market is to allow marketing and sales programs to focus on the subset of prospects that have the highest probability of purchasing the product offering.

Professional sport marketers are constantly seeking ways to increase game attendance.  Segmenting ticket purchasers based on consumer motivation towards these same game/product characteristics, and targeting those identified segments accordingly can result in increased revenues, more efficient and effective marketing and promotions, and other ancillary benefits associated with increased attendance.

Similarly, in order to compete within the saturated market of media and viewing options, media entities also need to understand the predominant constituents of their product so as to better target these individuals to maximize the subscriber base and advertising. Understanding these target segments also allows media companies to assess their value proposition and pricing, so as to maximize the revenue per subscriber by tailoring services and products to each segment.

Click here to link to our case study: Target Marketing Research