Given the proliferation of sports and the media outlets in which they are viewed, sponsorship evaluation has emerged as a popular need within the sports industry.  Corporations often employ our services to assess the return on investment of their sponsorship initiatives, while properties often seek to gauge their true market value. Often, both corporations and properties/individuals will utilize these analyses to better their position in contract negotiations.  Moreover, such analyses can help corporations find ways to strategically enhance the value of the sponsorship or endorsement they are considering, and to determine whether the opportunity aligns with its sales, marketing and public relations objectives.

Click here to link to our case study: Sponsorship and Endorsement Analysis